What are the best billboard locations in Dhaka?
The strongest sites are the ones with the slowest traffic, not the most: Gulshan Circle-1 and Circle-2, Mohakhali, Karwan Bazar, Panthapath, Science Lab, Bijoy Sarani and Mirpur-10. Dhaka carries 38 of the 58 screens in our network.
Everyone asks for "the busiest road". It is the wrong metric, and chasing it is how advertisers end up paying a premium for a site nobody can read.
What you actually want is slow traffic with a clean approach angle. A motorway with 80,000 vehicles doing sixty gives you a fraction of a second. A signalled junction with a fraction of that volume gives you ninety seconds of a captive, stationary audience. Dhaka, for all its frustrations, is extraordinarily good at producing the second kind.
The catchments worth knowing
| Catchment | Audience character | Sites we hold |
|---|---|---|
| Gulshan 1 and 2 | Corporate, diplomatic, highest-income in the city | 7 |
| Mohakhali and SKS Tower | Flyover traffic, offices, hospital corridor | 4 |
| Police Plaza | Retail, leisure, Gulshan approach | 6 |
| Dhanmondi and Science Lab | Residential, education, family retail | 5 |
| Karwan Bazar and Panthapath | Media, wholesale, heavy through-traffic | 2 |
| Mirpur and Shyamoli | Dense residential, mass-market reach | 2 |
| Banani and Airport Road | Arrivals, corporate, hotel corridor | 3 |
| Terminals — Kamlapur, Sadarghat | High dwell, mass intercity | 3 |
Dhaka billboard catchments and what each one delivers
Three questions that beat "which is best"
- Which direction is my customer travelling? A screen facing the morning commute into the city is a different product from the one facing the evening commute out of it — even at the same junction.
- What is my catchment radius? A single clinic in Dhanmondi does not need Mohakhali. A national FMCG launch does.
- What is the competitor doing? Sharing a junction with your direct rival is sometimes exactly right and sometimes a waste. Worth deciding deliberately rather than by accident.
See the actual sites
Every screen has its own page with a photograph, the size, the direction it faces and the hours it runs.
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