Planning a campaign

How do you book a billboard in Bangladesh?

Tell an operator four things — the cities, the dates, the format and a rough budget — and you should have a written plan with sites, sizes and an all-in cost within a working day. Artwork follows, then you are live in 24 to 48 hours on digital.

It is less complicated than most people expect, and the whole thing usually turns on one early conversation being specific enough.

The four things to have ready

  1. Cities or areas. Not "Dhaka" — which side. If your customers come from Uttara, say Uttara.
  2. Dates. A start date and a duration. If the date is hard, say so first; it changes what we show you.
  3. Format, or the goal. If you do not know whether you want digital or static, describe the campaign instead and let the operator recommend.
  4. A budget band. Even a wide one. Without it you get a plan aimed at the wrong tier and a week disappears.

What should come back

What a proper proposal contains
ItemWhy it matters
A named site list, not "premium locations"You cannot judge an approach angle from an adjective
A photograph of each faceShows obstruction, angle and what surrounds it
Size, facing and on-air window per siteTells you who actually sees it and when
Minutes per day and run lengthThe two levers that set the cost
An all-in cost including productionStops a second invoice appearing later
What proof you get at the endPlayed-spot log or dated photographs

What a proper proposal contains

The sequence

  1. You send the four things above. Same day.
  2. We come back with availability and a written plan. Within one working day.
  3. You pick the sites and confirm.
  4. Artwork is supplied or designed, then adapted per face and approved by you.
  5. Digital goes live in 24-48 hours; static is printed, permitted and mounted in five to seven working days.
  6. You get monitoring through the run and a close report at the end.
Digital billboardsStatic billboardsLED caravansTransit brandingAirport brandingBrand activationSignage & fabricationPrinting & packaging

See the actual sites

Every screen has its own page with a photograph, the size, the direction it faces and the hours it runs.

Keep reading

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