Planning a campaign

How quickly can a billboard campaign go live in Bangladesh?

A digital campaign can be on air 24 to 48 hours after artwork is approved, because there is nothing to print. A printed static face usually takes five to seven working days to cover printing, permissions and a mounting slot.

Short answer: faster than you think, if it is digital, and not as fast as you would like, if it is printed.

Digital: a day or two

There is no physical object to make. Once your MP4 is approved and the site is free, it goes into the loop. Twenty-four to forty-eight hours is normal, and I have seen it done faster when a slot was already open and the file was already right.

The thing that delays digital bookings is almost never us. It is artwork sign-off — three rounds of internal review on a file that then turns out to be the wrong aspect ratio.

Static: five to seven working days

Print takes a day or two. Permissions take what they take. And mounting needs a crew, access equipment and, ideally, a dry morning — which in monsoon season is its own kind of scheduling problem.

A realistic timeline from decision to on air
StageDigital LEDPrinted static
Availability confirmedSame daySame day
Written plan and costWithin one working dayWithin one working day
Artwork adapted to the face1 day1-2 days
Printing1-2 days
Permissions and clearancesVaries by site
Upload or mountingHours1 day, weather permitting
Typical total24-48 hours5-7 working days

A realistic timeline from decision to on air

Digital billboardsStatic billboardsLED caravansTransit brandingAirport brandingBrand activationSignage & fabricationPrinting & packaging

See the actual sites

Every screen has its own page with a photograph, the size, the direction it faces and the hours it runs.

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