Formats and inventory

What transit and airport advertising is available in Bangladesh?

Beyond fixed billboards, you can brand vehicle fleets and buses, run LED-equipped vans that go to the audience, and take panels and screens at airports, railway stations and launch terminals. We hold screens at the airport approach, Kamlapur and Sadarghat.

A fixed billboard waits for the audience. Transit media goes and finds them. Both are useful; they are just answers to different questions.

When mobile beats fixed

If your audience is defined by a route rather than a place — a distribution corridor, a campaign following a cricket tour, a launch that needs to hit six neighbourhoods in a week — a vehicle does something a structure cannot. An LED van can be at a stadium at four and a market at seven.

If your audience is defined by a place, take the place. It is cheaper per exposure and it never gets stuck in traffic on the wrong side of town.

Terminals: the dwell-time argument

Airports, railway stations and launch terminals share a quality no roadside site has: people are standing still and slightly bored. Dwell time at a departure gate is measured in tens of minutes, not seconds. That is the one out-of-home environment where a longer message genuinely works.

Terminal and transit sites in our own network
SiteCityEnvironment
Airport Entrance, Banani facingDhakaAirport approach road
Airport Railway Station entry gateDhakaStation entrance
Kamlapur Railway Station entry gateDhakaMain terminus
Sadarghat Launch TerminalDhakaRiver terminal
Shohortoli Railway Station entry gateChattogramStation entrance

Terminal and transit sites in our own network

Kamlapur Railway Station (Entry Gate) LED billboard in Dhaka, facing Station
Kamlapur. At a terminus, people are stationary and waiting — the one place a longer message earns its space. See this site
Digital billboardsStatic billboardsLED caravansTransit brandingAirport brandingBrand activationSignage & fabricationPrinting & packaging

See the actual sites

Every screen has its own page with a photograph, the size, the direction it faces and the hours it runs.

Keep reading

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